Are you looking for a career that will allow you to make over $80,000 a year and show off your creativity at the same time? You should consider becoming a TV commercial producer.
On top of meeting with clients to discuss their needs and negotiating contracts, you’ll also shoot and edit footage. You’ll fact-check commercials and write scripts. You’ll also be in charge of hiring the production team.
It’s a lot of work, but you’ll find that becoming a commercial producer is more than worth it. Keep reading to learn more about what you’ll be doing and find out how you can pave your way through this exciting industry.
What Is a TV Commercial Producer?
A commercial producer is responsible for well, making commercials. Most of the time, these professionals are hired by TV stations and advertising companies. A lot of producers work as freelancers.
The number of duties you perform will vary, depending on the size of the company you’re working with.
What Does a Producer Do?
As a commercial producer, you’ll meet with various clients to discuss their advertising needs. Once you learn what they’re looking for, it’s time to negotiate contracts for airing times.
You’ll then hire a production team to come up with an initial commercial concept that you’ll pitch to your client. If they approve of your concept, you’ll move on to the actual production phase. This is where you write the full script, shoot your footage, and edit the final product.
You’ll also need to do some fact-checking to make sure you’re giving viewers the right information on your client’s products and services. Depending on the commercial, you may be required to add legal disclaimers.
Skills You’ll Need to Have
To create the best commercial, you’re going to need to be somewhat creative. That’s not the only skill that’s essential to the commercial producer job description, however.
It’s helpful to have some knowledge of the film industry. That includes being able to use a camera and edit videos.
Since you’ll be in charge of everything, most commercial advertising companies are going to require you to have some project management experience.
You also need to have strong attention to detail. Your resume will get a bit more attention if you include that you’re good at working collaboratively with a team.
Becoming a Commercial Advertising Producer
Like with any job industry, it takes a lot of hard work and dedication to get in. The world of commercial advertising is a competitive one.
You’ll need to have a good educational background and a strong portfolio if you want to stand out from other applicants. Spend your college years building experience and doing some networking.
Go to School
The first step to becoming a TV commercial producer is to get your education. While many producers are able to get their foot through the door without a degree, having one will make you a competitive candidate.
By going to school, you’ll learn how to use film equipment, get practice with lighting, explore the different types of camera angles, learn how to work with a production team, discover the ins and outs of setting cues, and find out what makes a compelling script.
Before you can join a production company, you’re going to need to beef up your resume. It will be hard to find work with an advertising business if you don’t have experience in the industry.
While you’re in college, seek out internship opportunities. That will open doors to entry and mid-level positions once you graduate.
After you’ve spent a few years learning from professionals in the field, shooting footage, writing commercials, and editing film, you’ll be ready to move up.
Create Your Portfolio
As you work in the industry, you’ll naturally build your portfolio over time. It’s a digital or physical medium that will allow you to show off your work.
Many employers ask for them, so they can see the quality of work that you can bring to the team.
Since your main duty is producing commercials, most of your portfolio is going to include footage that you’ve helped create.
Do Some Networking
Again, the world of commercial advertising is a competitive one. Networking will help you stand out.
Reach out to industry professionals on social media and ask them questions (within reason). Chances are, they’ll remember you when it comes time for them to hire fresh faces.
After a project you’re a part of ends, stay in touch with the other members of the production team. Taking part in local film festivals is a great way to meet new people as well.
You can read interviews and chats with industry professionals such as the Southwest president of AICP.
Applying for Jobs
Once you have some experience under your belt and you have a hefty portfolio, you can start applying around for more advanced jobs. Start with specific companies that are looking to grow their advertising department.
If that doesn’t bear any fruit, you can also sign on with advertisement companies. They’ll connect you with clients who need your services.
Become the Best TV Commercial Producer
Becoming a TV commercial producer takes a great deal of work. If you want to stand out from your competition, you’re going to have to go to school to develop your film and advertisement skills.
It also helps to have a killer portfolio and know people in the industry. Once you gather a little experience, you’ll spend your time filming, directing actors, writing scripts, filming scenes, and editing footage.
Looking for tips that will help you through your bachelor’s degree? Visit the education section of our blog.